Nikki Haggard is a graphic designer in the city of Valdosta, Georgia. She is currently a full-time employee at EleadOne performing html coding and design for email and direct mail advertisements. Nikki attends Valdosta State University and will be graduating with a Bachelors of Art in Art, Bachelors of Business Administration in Marketing, and a minor in Advertising and Promotion. Outside of her career in advertising, she creates paintings and graphic design pieces inspired by trends and popular subjects.
Beloved films and television shows are often found within her work and presented in a new and exciting way. She takes these fictional themes and applies them into an everyday setting, giving each topic more than just surface level content. Haggard uses varied and diverse approaches to making art, often combining mediums and processes that aren’t commonly associated with graphic design. Her work features clean typography, hand drawn or painted illustrations, word play, and humor.
Her work has been featured in Fitzgerald-Ben Hill Arts Council Festival Student Competition twice, Georgia National Fair Youth Art Competition, Valdosta State University’s Student Art Competition 2016, Valdosta State University’s Student Art Competition 2017, and 2017 SOGA Competition.
The works I create employs my insights on trends and popular culture. Utilizing humor, word play, and techniques such as hand painting and illustration to highlight the infusion of my personality like an engraving on each piece. The most important feature in my work is Typography. I depend on this for its clarity, variety, and willingness to be transformed. Through type, the subject can be depicted just by the emotion that the text brings forth. I choose each typeface purposefully as they play an important role in each piece. I use varied and diverse approaches to making art, often combining mediums and processes that aren’t commonly associated with graphic design.
Most of the topics used in my creations are from popular films and television shows. Although most of my topics include fictional themes, I take these subjects and apply them into an everyday setting. Each topic is thoroughly researched and you can often find hidden jokes or references in many of the pieces I create. The layout of illustration, text, and content are represented in specific ways to help bring forth the emotion and feel of each pop culture reference depicted. My work provokes participants to a new or perhaps nostalgic connection to fictional icons by introducing relatable humor and exciting universes.
Jim and Pam
12" x 8"
5" x 7"